Most small business owners have never used this powerful tool for connecting with prospective customers and driving traffic to their Web...
Growth in multi-generational households offers opportunity for builders to offer homes and neighborhoods that meet their unique needs.
Pared-down sites with most popular information work best.
Internet marketing experts Mollie Elkman and Brad Bombardiere offer solid strategies for social media, builder Web sites, and more.
Design trends, award-winning projects, and more from BUILDER's sister magazine.
A new marketing and sales strategy focuses on reducing buyers’ anxieties.
Schell Brothers concentrates on making its customers happy.
The all-important spring selling season becomes even more significant this year with a slow housing market and temporary home buyer tax...
Our definitive annual report on the nation's largest home builders.
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As its markets faltered, Boulder Creek Builders rebranded and rebuilt itself for success.
Developer launches cleanup for effects of Gulf oil spill on its Panhandle property and prepares to send the bill to BP.
Men and women look for different things when buying a home, and their priorities no longer follow an Ozzie-and-Harriet formula, according...
Community and energy efficient top their lists of priorities.
Add these features to boost the value of your homes with your buyers.
Giant distributor also launches proprietary brands and program that targets builders' specific customer service and marketing needs.
Mollie Elkman: Modern Marketing
Mollie is Vice President of Group Two Real Estate Marketing and Advertising, one of the largest homebuilder marketing and advertising agencies in the United States. Mollie¹s blog focuses on initiating thought provoking conversations within the building industry. She focuses on new and controversial trends in the increasingly Internet savvy world we live in.
Reality TV has become a very common "guilty pleasure" for people around the Country. Builders can use the same concept of viral videos to showcase product online and on your websites. Whether your video approach is "meet the builder, a tour of a new model, or customer testimonials...posting videos online just got a lot easier.
When the bottom fell out of the condo market, JAG Development went back to the bank, but they didn't go back to the drawing board. Their...
Vacation rentals are fueling new-home sales at Seabrook, a resort community near Puget Sound.
Summerset at Frick Park transforms a steel slag wasteland into a commuter-friendly goldmine.
Builder plans to open a design center for this market, where it wants to sell at least 150 homes in its first year.
A showroom in downtown Naperville will be focal feature of merger between Charleston Development Group and Casa Bella Design Kitchen and...
Service offers benefits to builders as well as consumers.
