Marketing

Marketing

• Timely Decisions Boost Colorado Builder

  As its markets faltered, Boulder Creek Builders rebranded and rebuilt itself for success.

   

• Tar Balls Appear on St. Joe Co.'s Florida Beaches

  Developer launches cleanup for effects of Gulf oil spill on its Panhandle property and prepares to send the bill to BP.

   

• House Hunters Defy Traditional Gender Roles

  Men and women look for different things when buying a home, and their priorities no longer follow an Ozzie-and-Harriet formula, according to a recent ZipRealty survey.

   

• How to Reach Today's Buyers

  Market researcher Barb Nagle Statler discusses in this video interview how to connect with today's buyers, who are no longer the aspirational purchasers of the housing boom.

   

• Wausau Homes Starts Fresh in Its Second Half-Century

  A new marketing and sales strategy focuses on reducing buyers’ anxieties.

   

• Companies That Stage and ‘Tend’ Vacant Homes Find New Business in Housing Slump

  But few banks, despite their high volume of REO properties, seem to avail themselves of these services.

   

• Get Your Green Message Out

  Customers need to hear about the benefits of high-performance houses many times and in many different ways, a marketing pro told attendees at the NAHB Green Building Conference.

   

• Go Beyond Square Footage to Sell Smaller Homes

  Designers Sarah Susanka and Michael Woodley share their thoughts about perception and reality at the Housing Leadership Summit.

   

• Future Trends for Home Builders to Consider

  Expect fundamental changes in every aspect of the housing market in the near future.

   

• Big Builders Gear Up For a Big Week

  Companies promote tax credit, special offers locally and nationally to capture signed contracts by April 30.

   

• 10 Ways For Builders to Improve Their Online Marketing Efforts

  Internet marketing experts Mollie Elkman and Brad Bombardiere offer solid strategies for social media, builder Web sites, and more.

   

• Pulte Punches Up Del Webb Brand in Florida

  Three Florida active-adult communities are getting more amenities and name changes to boost the brand presence.

   

• Al Trellis Launches ‘Values That Matter’ For Builders

  Program offers exclusive home plans, marketing, and more for small production builders.

   

• 10 Top-Selling Small-Home Communities

  Builders across the country crack the code for selling small houses.

   

• Champion Launches Its First Green Modular Home

  GO House will use a direct-to-consumer market strategy designed to connect buyers with builders.

   

• As the Recession Eases, so Have Bonuses Builders Pay to Brokers

  But real estate agents insist they show houses based on client preferences, not on their potential compensation.

   

• State of Delaware Awaits NVR’s Answer to Consumer Fraud Charges

  Builder is accused of promising amenities that have yet to be delivered at community with a history of controversy.

   

• What Women Consumers Want: A Refresher Course

  A presentation at SURFACES 2010 outlines how to reach female buyers today.

   

• 10 Ways to Improve Your Performance During the Spring Selling Season

  The all-important spring selling season becomes even more significant this year with a slow housing market and temporary home buyer tax credits. Here are 10 tips to improve your chances of having a successful campaign.

   

• Potential Buyers Flock to Opening of New Home Series

  The Irvine Company and six builders are working in tandem to build and sell nearly 700 homes during the next two years.